Services Offered
Marketing Strategy
Email Marketing
Funnels & Automation
Social Media Marketing
Market Research
Virtual Summit Mgmt
Content Management
Graphic Design
Digital Marketing
What is Digital Marketing
- Marketing that exists online
- Utilizes digital channels to connect with prospective and current customers
- Employs tactics to engage with customers online
- Uses digital assets to attract customers
- Taps free and paid digital channels to drive brand awareness and lead generation
Why use digital marketing
- Cost effective method of marketing and advertising
- Increase brand awareness
- Reach and engage with customers
- Build and maintain customer trust
- Increase customer retention
COMPONENTS OF A WINNING DIGITAL STRATEGY
- Define niche
- Comprehensive understanding of audience
- Competitor research
- Strategic business goals
- Appropriate digital marketing action plan
STRONG DIGITAL PRESENCE REQUIREments
- Up to date, user-friendly website
- Active social media accounts
- Relevant content consistently delivered
- Search Engine Optimization Strategy
- Prolific promotion
Aspects of digital marketing
- Digital devices
- Digital platforms
- Digital media
- Digital data
- Digital technology
About Lori Pyne
Founder, Pyne Digital
Lori Pyne honed the art of cheerfully managing constantly changing urgent priorities, gracefully resolving conflicting client demands, and calmly controlling organizational flow during her decades in the legal field. As a certified digital marketing specialist, Lori navigates the ever-changing digital marketing landscape, evaluates clients’ needs and creates a marketing strategy specific for each business.
Testimonial and Certificate
Lori Pyne is detailed and dependable. As a small business owner I appreciate working with someone who is self directed. Lori is that person. She get’s it! She has a knack for finding the gaps and filling them, which helps me sleep better at night. She is an asset.
Matt Daniell
