Services Offered
Marketing Strategy
Email Marketing
Funnels & Automation
Social Media Marketing
Virtual Paralegal
Paralegal Consultation
Content Management
Graphic Design
Digital Marketing
What is Digital Marketing
- Marketing that exists online
- Utilizes digital channels to connect with prospective and current customers
- Employs tactics to engage with customers online
- Uses digital assets to attract customers
- Taps free and paid digital channels to drive brand awareness and lead generation
Why use digital marketing
- Cost effective method of marketing and advertising
- Increase brand awareness
- Reach and engage with customers
- Build and maintain customer trust
- Increase customer retention
COMPONENTS OF A WINNING DIGITAL STRATEGY
- Define niche
- Comprehensive understanding of audience
- Competitor research
- Strategic business goals
- Appropriate digital marketing action plan
STRONG DIGITAL PRESENCE REQUIREments
- Up to date, user-friendly website
- Active social media accounts
- Relevant content consistently delivered
- Search Engine Optimization Strategy
- Prolific promotion
Aspects of digital marketing
- Digital devices
- Digital platforms
- Digital media
- Digital data
- Digital technology
About Lori Pyne
Founder, Pyne Digital
After decades in the legal field as a legal assistant, Lori Pyne honed the art of cheerfully managing constantly changing urgent priorities, gracefully resolving conflicting client demands, and calmly controlling organizational flow. Recognizing that a solid digital marketing plan enables clients to create a steady pipeline of customers, Lori became a certified digital marketing specialist. Lori navigates the ever-changing digital marketing landscape, evaluates clients’ needs, and creates a marketing strategy specific for each business.
Testimonial and Certificate
Lori Pyne is detailed and dependable. As a small business owner I appreciate working with someone who is self directed. Lori is that person. She get’s it! She has a knack for finding the gaps and filling them, which helps me sleep better at night. She is an asset.
